• Another media company falls: Reader's Digest Association, the publisher of Reader's Digest (duh) and a handful of other titles (like Every Day with Rachael Ray), says it will file for bankruptcy protection shortly. [Reuters]
• As you may have heard, things haven't been too well for Harvey Weinstein and his brother, Bob. So what will happen if they don't turn the mini-studio around? "I'll be... making cheap hamburgers, or selling trailers, or refrigerators, or something," says (a refreshingly honest) Harvey. [NYT]
• Fashion mags are looking a bit thin this fall, in case you haven't heard. [WSJ]
• Don't expect the feud between Bill O'Reilly and Keith Olbermann to dissipate: Ratings for both have been up since the war of words began anew. [LAT]
• Comedian Steve Harvey is joining Good Morning America. In related news, comedian Mo Rocca is hosting a web-based show for CBS News. [ABC, NYT]
• District 9 was No. 1 at the box office this past weekend. [ABC News]

• Desperate to boost ratings, Fox Business is in "advanced negotiations" to simulcast Don Imus' radio show, Imus in the Morning. [NYT]
• Universal Pictures hasn't found much success at the box office in recent months, which means the company's co-chairman, Marc Shmuger and David Linde, may not be occupying their offices for much longer. [LAT]
• MSNBC.com is acquiring the "hyper-local" news site, Everyblock.com. [NYT]
• Salon.com is laying off a bunch of editorial staffers. [Gawker]
• Until now, the Financial Times has been one of the few newspapers to charge readers for access to its website. But not for long! [NYT]
• Michael Eisner is returning to TV with a show on Nickelodeon. [NYT]
• If things don't work out for Mika Brzezinski at MSNBC, she now has a plan to fall back on. Scores has offered her $10,000 to dance at the club. [Corsair]