Man Buys PBR for $250 Million

After the IRS ordered Pabst's owners to sell, the brewer of blue-collar beverages languished on the market for years. Then something remarkable happened: hipsters discovered it. So now the guy who owns Vlasic pickles plunked down $250M to buy it.

There are too many jokes, and I cannot choose just one.

• $250 million is a lot to pay for some PBR!
• "For only a dollar more they could have gotten a shot of Jameson to go along with it."
• PBR and pickles: Trendy new beverage?

[NPR, Consumerist, via]