As part of Gawker's ongoing effort to keep readers apprised of innovation in the underwear supplement industry (fart-neutralizing undies, penis-enhancing undies, calorie-absorbing undies, sexy period undies) may I now present Camelflage, "the original visual privacy undergarment" for eliminating camel toe with a labia-obscuring insert.

Excerpts from Camelflage's genesis story, as told by Camelflage's mononymous inventor/president, Shannon:

It all started one day in yoga class...

Cute tight little yoga pants, front row, right by the big mirrors for the whole class to check out my yoga poses, and something else...the dreaded..."cameltoe." That's where the idea for Camelflage was conceived. I looked at department stores, on-line for a solution for this problem. There was nothing.

So, I designed a patent pending women's panty that has a built in flexible, breathable, insert to smooth out her "Labia Majora" AKA "cameltoe." Covering the insert is a Sportek wicking fabric that pulls moisture away from your body and keeps you dry.

I am a wife, mother and now a "cameltoe" advocate! Helping women all over the world feel confident and smooth one Camelflage panty at a time!

Camel toe advocates worldwide salute you and the tensile strength of your undies, Shannon.

[Camelflage, LimeLife]