Apple Pulls Ad Agency's Fake Refugee Boat-Spotting App That Doesn't Actually Spot Refugee Boats
Peter Yeh · 06/20/16 03:30PM![](http://d20hvt89h2l7r8.cloudfront.net/fasemqexw4hhtdfpjcqt/c_scale,fl_progressive,q_80,w_800.jpg)
“I Sea” billed itself as an app that would “empower the billions of us with smart devices” to do something about the thousands of migrants that have already drowned in the Mediterranean. For the last few days, Mashable, Reuters, Wired and others chirpily blogged about it, and why not? It sounded so impressive! Wouldn’t you want to “spend your lunch break searching for migrants who might be in need of help”? The app’s slick promo video promised to use “the power of crowdsourcing to help monitor the vast sea, and make the impossible possible.” Sorry, but “I See” did not make the impossible possible, because vile PR stunts rarely do.