Considering Mayor Bloomberg won a third term in office by such a slim margin, perhaps it's time for New York's dictator-in-chief to show off a less arrogant, more humble side? That's what some people are suggesting, such as Lauren Solomon, the president emeritus of the Association of Image Consultants International:

The GM Building may not be the GM Building for much longer. Naming rights are up for grabs now that the automaker has gone bankrupt. And it's quite an opportunity: "This is the first time since 1968, when General Motors completed construction of the 50-story tower at 767 Fifth Avenue, that the rights to dub perhaps the single most coveted skyscraper in the country—on Fifth Avenue, above the Apple cube, across from the Plaza and Central Park, in the center of what is arguably the country's, if not the world's, most glamorous shopping district—are available." Let's all hope that existing tenant Apple swoops in and lands the deal. Otherwise, the building named after a bankrupt automaker could go back to looking like this, which wouldn't be an improvement at all, now would it? [NYO]

If you loved the idea of a Hermès-branded helicopter, you're going to be thrilled to hear that Ferrari is now in talks to stamp its name of a line of luxury homes. If the deal goes through, you'd have to move to Abu Dhabi to actually be able to move into a house with a prancing horse statue on the roof. But that may not be such a bad thing considering you'd be close to the long-delayed Ferrari indoor amusement park that, when finished, will boast the world's fastest roller coaster. [Maktoob via WSJ]

Procter & Gamble is bravely helping women in Singapore overcome the cultural taboo associated with menstruation. Its marketing campaign empowers women to understand that periods are nothing to be ashamed of. That's why they named their product "Whisper." [WSJ]

It's easy to get the idea Jack Dorsey is acting out a revenge fantasy. Fired one year ago as CEO of his brainchild Twitter, Dorsey now says he's planning a startup with "similar ideas" — right in Twitter's back yard.

The Wisconsin Tourism Federation finally renamed itself, so when bored in Milwaukee, don't ask WTF.

A 15-year old was charged with illegal tattooing after being "cool" and branding his friend.

Foursquare has raised its first venture capital investment, and it couldn't have been easy: There are persistent rumors the social networking company stole its code from Google. Plus, it wanted to invest the money in a domain name. Ooof.

Ahava Dead Sea Laboratories, hired Sex and the City's Kristin Davis to help their image. Because she worked with the disputed company, she got the boot from human rights group Oxfam International. Now Ahava is giving her the heave-ho too!

The music industry is now only one step shy of launching a line of Moby-branded Night Train bottles. Warners Bros. Records and the California Lottery are producing a line of musician-branded scratch cards.

Here's the cover to Bob Dylan's forthcoming Christmas album. Proceeds go to charity; as Vulture notes, this lends hope the project won't be commercially corrupted and critically panned. We still wish the sleigh driver had a harmonica holder or something.

Goldman Sachs is in the process of selling the Dow Jones Industrial Average on behalf of News Corporation, John Carney at Business Insider reports. But is it really worth much?

If you are unfortunate enough to have tastes and budget in clothing similar to mine, you may own several Freshjive shirts. Keep them! The entire Freshjive brand is disappearing. It's going "brandless." Is that even philosophically possible?

Frank Bruni is leaving the New York Times restaurant beat, but he's moving on to something even bigger: the Frank Bruni® beat. He's his own brand now! Brand You® is the NYT's highest reward. A list, we've made!

It's not officially launched, but Perez Hilton sporadically allowed access this morning to his new publication for discerning 26-year-old women. Intended to class up the internet cockroach's image, the new site looks like it will just dilute his sleazy reputation.

Good news, Harvard graduates! Your esteemed university has handed over its vaunted name to Wearwolf Group, a garment maker that plans to "take advantage of a taste for seersucker, khakis, loafers and other 'preppy' attire" with a line of clothing called "Harvard Yard." According to Wearwolf, which has done work for other prestigious brands in the past like Jos. A. Bank, trousers will start at $195, shirts will retail for $160 and up, and sportcoats will go for $495, and they will all "reflect Harvard's quality, heritage and excellence." Even better: It shouldn't be long before the university is able to begin serving hot meals to students once again. [Bloomberg via Dealbreaker]

In an effort to promote different sorts of jokes about its uselessness, Radio Shack is rebranding as "The Shack." Don't tell that to the guy being paid to promote the new name.

How many members of the Ronson clan are now in the business of selling sneakers? If you guessed more than one, congrats—you win. Gucci has tapped Mark Ronson to design a line of kicks called "Gucci Ronsons," which will debut when a bunch of "sneakers-only pop-up shops" open up this fall.

Sometimes it really does make sense for a famous brand to change its name. It happened to Uncle Adolf's Old-Tyme KKKandy, and now it's happening to Radio Shack. Too bad the new name is even worse.

Are you a sad football-watching drunk who wants nothing more than to guzzle cheap American beer and pass out in front of the flickering televised sporting contest, momentarily forgetting your copious problems? No, you're the future of beer marketing!