The Brand Called You-s of the New York Times
Frank Bruni is leaving the New York Times restaurant beat, but he's moving on to something even bigger: the Frank Bruni® beat. He's his own brand now! Brand You® is the NYT's highest reward. A list, we've made!
Frank Bruni, former restaurant critic: Bruni already got the chance to talk up his own kiddie bulimia in the NYT mag. Just the beginning! He'll be talking about it on Nightline on August 19. Sample transcript quote:
[Nightline]: You were 8 years old on the Atkins Diet?
Bruni: Yeah… the Atkins Diet came out in hardcover when I was 8, if I have my arithmetic correct. ‘Cause I remember mom bought it in hardcover so this was serious stuff and I remember leafing through it and learning about ketones and ketosis and you know, having no idea what that meant, I was 8 years old, but I thought, ooo that's profound stuff. If I can get into this ketosis thing I'll be home free. I'll be skinny.
Bruni is now the Food Critic With Food Issues.
Jill Abramson, managing editor: Not just managing editor for news; managing editor for puppies, too! She is the Serious News Lady With a Smooshy Marshmallow Puppy Center.
Alex Kuczynski, former shopping columnist: Rich Botox Lady Who Will Talk About Same, Endlessly.
David Carr, media critic: The Marlboro Man of Media. With a heart of gold!
Jennifer 8 Lee, metro reporter: Hard-Working Internet Addict Who Loves Chinese Food.
Andrew Ross Sorkin, Dealbook columnist: Wunderkind Who Could Totally Be a Rich I-Banker But Isn't Yet. The next Steven Rattner?
All The Opinion Columnists: Suave Expert on [Made Up Topic] But a Snazzier Writer Than Usual! Also, too rich!
And of course, the one future Self-Brand we'd like to see speaks for itself:
