Peggy Siegal invited a media-heavy crowd to the Oak Room last night to watch the Super Bowl. Sports Illustrated editor Terry McDonell was in attendance (apparently, budget cuts prevented him from flying to Tampa in person); and some folks, such as former HarperCollins chief Jane Friedman, left, even donned 3-D glasses to fully appreciate the commercials. Others on hand for the festivities: Richard Johnson, Ron Perelman, Dan Abrams, Dave Zinczenko, Joanne Lipman, Charlie Rose, George Rush, Richard Meier, Cece Cord, Kate Betts, Gay Talese, Rocco DiSpirito, Chuck Scarborough, Francine LeFrak, Andrew and Nancy Jarecki, Ron Delsener, Ken Auletta, Larry Gagosian, Lewis Lapham, Steve Kroft, Lloyd Grove, Morgan Entrekin, Ann Dexter-Jones, Harry Smith, Liz Smith, Cynthia McFadden, and Felicia Taylor. [PMc, NYO, GoaG, Fox 411]

Cinema Society, Nextbook and Grey Goose hosted a screening of Defiance last night with an after-party at Shang inside the Thompson LES. Host Andrew Saffir and the film's stars, Daniel Craig and Liev Schreiber, and director, Edward Zwick, were joined by Marc Jacobs and Lorenzo Martone, Naomi Watts, Olivia Palermo (left), Jason Pomeranc, Agyness Deyn, Tory Burch and Lyor Cohen, Donna Karan, Martha Stewart, Jay McInerney, Kimberly Guilfoyle and Eric Villency, Amy Sacco, Russell Simmons, Zani Gugelmann, Ivanka Trump, Andre Balazs, Steve and Christine Schwarzman, Ann Dexter-Jones, Ellen Barkin, Paula Froelich, Richard Johnson and Sessa von Richthofen, Larry Gagosian, Bettina Zilkha, Carson Kressley, Jennifer Creel, Valesca Guerrand-Hermes, Rachel Roy, Kelly Killoren Bensimon, Douglas Hannant, Rosanna Scotto, Heather Matarazzo, Joshua Bell, Leelee Sobieski, Jill Hennessy, Debbie Bancroft, Marina Rust Connor, Nina Griscom, Caroline Murphy, Judah Friedlander, Patrick McMullan, Liam McMullan, Mary Alice Stephenson, Dan Abrams, and Dave Zinczenko. [PMc, Wireimage, The Daily]

Ed Koch is turning 84 today. Happy birthday, Mr. Mayor! Jennifer Connelly is 38. Actor Tom Wilkinson is turning 60. Hollywood powerhouse Paula Wagner is turning 62. Fox Business anchor Liz Claman is 45. Rory Kennedy, the youngest daughter of Bobby Kennedy, is 40. Model Bridget Hall is turning 31. Dionne Warwick is 68. Mayim Bialik (yes, Blossom) is 33. And your favorite game show host ever, Bob Barker, is celebrating his 85th. Weekend birthdays below!

A crowd of nearly 400 made their annual trip to the Bronx last Friday night for the New York Botanical Garden's 10th annual Winter Wonderland Ball. The black-and-white dinner, sponsored by Chanel, featured appearances by the likes of Cristina and Chris Cuomo, Nina Garcia, Marjorie Gubelmann, Byrdie Bell, Poppy Delevingne, Minnie Mortimer Gaghan, Steve and Christine Schwarzman, Dalia Oberlander, Gillian Hearst Simonds, Alex Kramer, Alexandra Lebenthal, Molly Sims, Holly Dunlap, Erin Fetherston, Margherita Missoni, Zani Gugelmann, Coco Rocha, Gillian and Sylvester Miniter, Bronson Van Wyck, Patrick McDonald, Stephen Knoll, Jessica Joffe, Jill Kargman, Lauren Remington Platt, Coralie Charriol Paul, Joe and Nazee Moinian, Kate Schelter, James and Whitney Fairchild, Lydia Fenet, Maggie Betts, Meredith Melling Burke, and Pamela Fiori. [PMc, Style.com, NYSD, The Daily]

Remember when people aspired to be magazine editors? So archaic. Editing a magazine has become pedestrian. Now one must be a magabrand curator, lording over an entire stable of loosely related titles that make up your own media mini-empire. Why should Anna Wintour settle for editing Vogue when she could become the "editorial director" of a whole slew of Vogue spinoffs? That was good aspirational thinking. Until yesterday. Yesterday, Men's Vogue folded. That was a major embarrassment for Anna Wintour. She was a force in the women's fashion world, but she thought she was destined to build her own fashion magazine empire in her own little corner of Conde Nast. MV was supposed to be a big part of that. Now it's dead, along with Fashion Rocks, the huge advertorial project that Conde Nast put on each fall. Teen Vogue is rumored to be shaky as well! That means fashion advertising is weak overall, and Anna's dream is deferred. If not dead. You know who this should be of concern to? Dave "Abs" Zinczenko! And every other aspiring magabrand mogul. Dave Z made his name editing Men's Health, but now he oversees a bunch of "Health" titles, writes ridiculous "Health" books, and goes on the Today show as an expert all the time. He's not an editor, he's a brand name. Until the advertising collapses! Then he's back to being just another dude checking copy and approving pages and hopefully getting out of the office in time to go to the gym, not so he can look good on TV, but just so he can feel good for himself. Don't worry. Pretty soon you'll be thankful just to have those editing jobs. [Pic via Reuters]

Ab-spirational Men's Health editor Dave Zinczenko, who writes books that put Barack Obama to shame, has a new project: to "satisfy the global appetite" for Women's Health. Too easy? [Folio]

If you don't feel the spirit of love in the artwork above, your heart is made of stone and your abs are likely flabby. What you see is the actual Valentine's Day present that Dave Zinczenko, editor of Men's Health and the most inspirational American next to Obama, received this year from his girlfriend, the Brit actress Melissa Milne. Eat your heart out, Julia Allison! Ladies, take a moment to soak up the romance of this gift. The painting is a one-of-a-kind special by Kurt Walters, the boyfriend of MH design director George Karabotsos. And the artist finds Dave Z to be a true inspiration: From Kurt Walters' blog:

Passion: it's a word. But for Men's Health editor Dave Zinczenko, it's a word! That exclamation point represents passion—Dave's passion for his book, Eat This, Not That! Yesterday we heard the rumor that Dave, Julia Allison's old boyfriend, was looking for a new publicist to get him back on the Today show (he said no, only his magazine is hiring a publicist, not him). And we hinted at the existence of an internal email in which Zinczenko grandiosely compared his ab-centric book to "Barak [sic] Obama." Well now that email, from February, is in hand! "Who had a better last three weeks-Barak Obama, or Eat This, Not That? Crazy, audacious comparison, I know, but stay with me here." Okay, go:

Dave Zinczenko is the self-proclaimed "Barak [sic] Obama of publishing"! That, we hear, was just part of the inspirational email that Men's Health editor and former Julia Allison boyfriend Dave "Abs" Zinczenko sent out to his entire staff recently! He alone can save the magazine, was reportedly the gist of the message. Also, the Zinc is apparently searching for a top-notch publicist to get him back on the Today show—he used to appear regularly, but then his friend, a Today show producer, got fired! First he lost his title as Designated Magazine Industry Hottie, and now this. Perhaps Dave should be a bit more generous passing out the dinners with Men's Health models. Is Zinczenko really this much of a narcissist? He looks like such a nice young man. If you got the last email, or have other recent info to share about the abbed one, email us. [UPDATE: Dave Z tells us that Men's Health is looking for a new PR director, but that he is "Absolutely not looking for personal PR. (And never have)"]

1) Eric Villency and Kimberly Guilfoyle threw a cocktail party on Saturday evening at their house in Bridgehampton, where Richard Johnson, Dan Abrams, Dave Zinczenko, Geraldo Rivera and Erica Levy, Scott Currie, Rob Wiesenthal, Alina Cho, and Gigi Stone mingled. [Huffington Post/Pmc]

1) Miguel Forbes took a cruise to Sag Harbor aboard the family-owned Highlander, along with Alejandro Santo Domingo, Dan Abrams, Dave Zinczenko and Melissa Milne, Elle Macpherson, Stella Keitel, Craig Spitzer, Fabian Basabe, Sessa Von Richthofen (pictured, right) and Richard Johnson. [NYSD/PMc]

1) At Rita Schrager's Southampton garden, Lara Shriftman and Elizabeth Harrison's new book Party Confidential: New Etiquette for Fabulous Entertaining was feted by Dan Abrams, Dave Zinczenko, Jill Stuart, Woody Johnson, Radu, George Wayne, Kelly Killoren Bensimon, Alina Cho, and Elana Waksal, who in keeping the party's Western theme donned bandanas and Stetsons and tried their luck on a bucking bronco. [FWD/NYSD]

The body-ravaging horrors of movie-theater concessions aren't especially breaking news to anyone whose pores ever oozed yellow grease for two days after dropping $15 on one of those beloved Regal "Family-Trough" snack specials. But when couched in riveting metrosexual terms by Dave Zinczenko and the crew at Men's Health, the grim numbers yield a far more haunting context: A large popcorn with butter = 1,283 calories and 78 grams of fat; large nachos with cheese = 1,101 calories and 59 grams of fat.

New York asked top magazine editors what they thought of the recent Topless Miley Cyrus Scandal. Surprise! Out-of-touch elitist magazine editors did not see the problem with Vanity Fair sexualizing that 15-year-old tween star. "Men's Health editor Dave Zinczenko: 'I think it's a tempest in a teapot. I don't think it goes anywhere. It's manufactured hoo-ha.'" And he should know! Next month's Men's Health has a great feature on how to manufacture your own hoo-ha at home in 30 days. [NYM]

Care for some cold clafoutis from Balthazar? How about old gossip? Today's "blind item" in the Daily News had juicy hookup details regarding Star's Julia Allison and Men's Health's Dave Zinczenko.
The health-code-violating gossip, as we pointed out, was way old—the pair broke up last May! Allison hastens to add, "Dave and I dated a year ago, and although we remain good friends, he's happily ensconced in a relationship... we haven't dined at Balthazar in over a year." She had one last thing to say regarding Dave: "The measure of a man is how he treats you when he's no longer fucking you." In this, Julia Allison is right. (Excerpted IM convo follows.)

Star talking something Julia Allison recently shared that it wasn't until she was 24 that she first enjoyed the pleasures of a vibrator &mdash "huge mistake, btw." The prompt for this admission: Julia Allison's recent speaking engagement at the NYU "Sextravaganza!" (There is no audience on Earth to whom she will not overshare.) A tipster writes in to say she repeatedly asked the presenter to whip her. After Julia's past brushes and bruises with Men's Health editor Dave Zinczenko, we predict she'll be showing her prized welts to any group of six or more by week's end. Full tip after the jump.

The Men's Health editor, who blames flabby abs for all male ailments in a best-selling recent book, threatens to display his washboard stomach. Zinczenko was putting aside his media persona, hetero lifestyle coach and aggressive top, to watch the Oscars with the gays at New York magazine's party last night at West Village restaurant, the Spotted Pig. Later in the evening, Zinczenko forced New York's editor, Adam Moss, to strip off his shirt. Hot! (At any rate, for the magazine industry).

The Editor-in-Chief of Men's Health, editorial director of Women's Health, Prevention, and Organic Gardening, author of Eat This, Not That! and The Abs Diet, as well as owner of the sceney New York restaurant, The Lion.

Men's Health's editor Dave Zinczenko has peered into the future of media, and he, unlike everyone else, is not worried. Nothing to feel, everyone! Magazines will be around forever and people will always buy them, even though everyone's circulation keeps sliding. How does Zincetera know this? Because it already is the future, and no one dresses like they're in Logan's Run. Think about it!

"Men's Health, the largest men's lifestyle magazine brand, today announced a media partnership with The Knot, the #1 wedding website, to launch the 'Ultimate Proposal Boot Camp' plan. The program will help guide over half a million men planning to 'pop the question' during engagement season, running November through February." Hold up: There exists engagement season now? Ladies, start chewing your creme brulée extra carefully when you're in the romantic candlelit restaurant, cause there might be a ring in there! Related: does this mean that Men's Health editor Dave Zinczenko is ready to quit tomcattin' around and resign himself to providing only his Rose McGowan-lookalike new girlfriend, Brit actress Melissa Milne, with subpar oral sex for all of eternity? Ah, romance!