Handy press release tip: When you issue your release, replace your XX's with the date.

Round 2 of Snacky or Flacky, the week-long PR hottie face-off, (tourney brackets here) pits Apple's Tiffany Frye against NetApp's Jaime "Jinks" Le. Voting on this Ready! Set! Snack!

Nominations for the Snacky or Flacky contest, where Valleywag readers will elect the sexiest PR person in tech, is extended through the night. Voting begins tomorrow. Here are more lovely flacks, nominated by you.

Another chapter to the scandal that rocked a nation (wherein Valleywag actually used a PR-pitched story! OMG WTF): Another pair of passes sold (a $3,000 Buy-it-Now purchase), and the auction was confirmed as real but PR-spun.

They're everywhere, they're everywhere! The pretty PR stars of the Valley keep rolling in as readers built the roster for Snacky or Flacky. E-mail Valleywag with a pic and profile of your favorite flack. Next week, we put them through a tourney to see who's the snackiest flack of them all.

All right, I've been had by a flack. (Household hint: No cleanser can wash away the shame of using a PR piece.) A big-shot blogebrity (approval to name him pending), who probably got the eBay conference story pitch too, IMed last night:

The Snacky or Flacky tourney hits next week. Keep sending your nominees to tips@valleywag.com, subject "Snacky or Flacky." Give your local PR boy or girl some free publicity.

They're charming so we don't have to be — Valley PR folks will win your heart over in the Snacky or Flacky tournament. The first batch of reader-nominated flacks is served fresh and piping hot.

Is it just me, or is the news full of ugly people this week? It's time to bring out the pretty folks in public relations — those kids in PR may not be the brightest, but they bring the beauty.

Okay, citizen journalists, I need you all to promise not to write about this press release, 'cause it's embargoed until Wednesday. If all the other news outlets wait for the flacks' go-ahead, Valleywag should too, right? The warning's written in big scary capitals:

That's it, Valleywag needs an awards show. We'll be taking nominees all year for the Flacky Award — Valleywag's prize for the most ridiculous, clueless, or aggressive people in PR. The first list of nominees comes from Valleywag's archives:

PR blogger Jeremy Pepper reports from last night's Third Thursday PR gathering (co-hosted by Pepper). The lowdown: Michael Arrington's TechCrunch blog is gunning for top tech news outlet.

Thunder Factory puts Thomas PR to shame — in the last two years, the agency's found time to put out nine press releases on its own behalf. Very self-confident for a company whose name sounds like a Star Jones nickname.

A Valley journalist sends in a self-promo from another Valley journalist. Which burns more, the incest or the onanism?

A weary Valley journalist perked up at the most hopelessly perfect PR pitch:

Which PR flack recently took her chance in a reply-to-all e-mail (on a list filled with web developers, journalists, and pundits of the new-boom crowd) to let everyone know that, yes, she already knew the new kid?

Either one of S&S PR's competitors is a brutal gossip, or this is one...special...Valley PR firm. A reader tells another tale of S&S's antics.

Some PR is too much PR. An anonymous reader sends in an unconfirmed story: