Didn't want to cough up $75 for MediaBistro's seminar on Personal Branding, starring dating columnist Julia Allison? We don't blame you for that smart economic decision. Here it is for free: step-by-step instructions on how to be a brand, straight from her PowerPoint presentation! (Which we asked for and received.) Remember, we're all going to get laid off tomorrow, and the only brand you have to rely on is you. Highlights include "aggressive costuming" and "Age 26: first [magazine] cover."MediaBistro: PWNED. Click for the slideshow!

Anyone watching micro-celebrity Julia Allison explain the art of personal branding this evening? There's a Mediabistro seminar on the subject. Please send in a report and any video or stills from the event!

It's complicated. God, is it ever. The same October Details story that follows around New York's "Internet playboys" and their bicoastal hangers-on runs with this chart of who dated, funded, or hated in this overdocumented side of the Web scene. So sweet to know we're not the only ones keeping a scorecard, but one of its subjects, Caroline McCarthy, claims there's inaccuracies! Let's do Details and the kids recently fanning their fameballs from the coverage a favor and fix it up then. Ready? Let loose in the comments with your errata.

Click to viewOMG you guys gadgets and girls and hey it's the rich girl from Los Gatos and her iPhone and her friends and one is Julia Allison! Julia Allison you guys! Who is totally not the point of this story, because wow NextNewNetworks is really producing this?NextNewNetworks, an online-video startup better known for nerdy boy animated series and the comely political satire of Obama Girl, has been trying to break into the girly dating bracket for some time. The result: Allison's TMI Weekly. Tim Shey, NextNew's head of entertainment programming, told the Los Angeles Times:

When your quotidian indiscretions can be photographed, Twittered, and uploaded before you've stumbled out of a cab and up the steps at the end of the night, extra precautions must be taken. Especially you're dating extreme lifestreaming oversharer Julia Allison. Yes, one brave gent has stepped up to the plate. Crazy we didn't hear about it sooner, because she usually shares all her important life decisions with us via her blog—and most men are therefore afraid to date her. "She realized this recently after three promising first dates abruptly called it quits," as her recent NYT profile put it. "In an e-mail message, Ms. Allison acknowledged that her chosen profession may have permanently ruined her social life." But not entirely. Eater's darkly handsome blogger-about-town Ben Leventhal has taken her on.Ohai, Ben! You have been fearing this day for a while, haven't you?

Professional lifestreamers Julia Allison, Meghan Asha and Mary Rambin launched a three-minute Web show, TMI Weekly . The serial is modeled after The View, according to the LA Times, although consumer goods seem to have been substituted for actual, you know, issues. Your Correspondent is about as far from the show's target demographic as one can be without collecting social security benefits or calling Barack Obama by his middle name, but he does feel comfortable making two observations: The program is supposed to be about "Sex. Tech. Style," but the only discussion of sex is a recurring joke about how Asha never has any. Change the tagline or live up to it. Also, the dog-fart chats really need to go. After the jump, a sample episode in which Allison reads from 37 hate-filled text messages from one of her dates.

The golden boys of New York's start-up scene are just as flashbulb-driven as the women who dote on them, a new Details mag feature reveals. Mostly they followed Tumblr's enfant terrible, David Karp, and his heterosexual beard Charles Forman, who pimps "social gaming" at iminlikewithyou but is still better known as last season's Mr. Julia Allison. There's a guest appearance by Kevin Rose, which you can just tell is going to get messy. He's inserted towards the end as the wise old sage, warning these new guys away from male Internet fameballing:

Maybe the fact that the 2.0 world allows everyone to "be their own publicist" and "control their own image" isn't such a good idea, after all. We love, love, love the obligatory blog-posting post-profile/article teeth-gnashing that such luminaries such as heiressblogger Emily Brill, Wired cover girl Julia Allison, and writer Emily Gould put themselves through. People used to crafting every facet of their public face themselves don't tend to like what they look like when someone other than themselves is taking the picture. Details profiled techboys and fameballs Charles Forman and Tumblr founder David Karp as part of a story on the "Playboys of Tech." It's not Forman gnashing his teeth about the resulting article (he ain't dumb)—it's his attention-requiring ex-girlfriend doing it for him."If a blog post is like an essay and a tweet is like a haiku, then a tumblelog is like stream-of-consciousness poetry," the article begins. That's right—and boy, is it a scary idea for literacy. (But it's also such a great embarrassing content-creator for our purposes. So, don't shit where ya eat.)

With Julia Allison on its cover this past July, Wired confirmed longstanding rumors the internet fameball had a deal with Bravo for a reality show called IT Girls, based on her antics with handbag designer Mary Rambin and self-professed geek Meghan Asha. The development deal was to begin with just a pilot show, and it sounds like it might not go any further. In a roundup of some of Bravo's reality TV experiments this morning, Page Six said "one show starring three New York wannabes who start a Web site 'probably won't make the cut,' said a source." Embarrassing: Allison and her sidekicks recently leased a photogenic apartment because "we anticipate significant filming." Also, look who they may have lost out to:

What should Time Out dating columnist Julia Allison and her two best friends/startup buddies be for Halloween? They're asking. Are we mature enough to come up with appropriate suggestions? [NonSociety]

The financial system is having one of its occasional bouts of uncertainty and depression but, hey, cheer up American economy, because fameball Julia Allison is too! In her on-again, off-again, oh-God-just-make-up-your-mind-already relationship with her own self promotion, Allison seems to be swinging toward another period of doubt and introspection. Perhaps you don't care because you're worried about starving in the street or whatever. But there's an honest-to-God company built on Allison's whims now, and according to her business partner Megan Asha there's now a "mini-meltdown" going on over whether the venture launched too soon. Imagine the horrifying revaluations that could ripple through the subprime protocelebrity markets as a result!

Say what you will about dating columnist Julia Allison (I certainly have!), but she's basically the biggest Sex and the City fan ever. That's why even she was surprised to find a thin crowd at the extravagantly wrought DVD release party at the New York Public Library last night. "Okay, let's say that they just wanted it to be a big rope line," she told us. "Fine. Then why fly in roses from Colombia? Why have insane security when I didn't see a single boldface name—I'm not talking celebs, I'm just talking society people—or even press?" All very good questions—and what does this mean for the just-confirmed sequel?The crowd at 10:30 p.m., via Nonsociety.

Now in the pantheon of Wired's top-selling issues at the newsstand: Julia Allison, the face of famous nobodies who are clearly not nobodies as they are on the cover of Wired. "Allison outsold a host of genuine celebrities," goes Portfolio's blog, "including Sarah Silverman (Feb. 2008), Rupert Murdoch (July 2006), John Stewart (Sept. 2005) and Steven Spielberg, twice (June 2002 and June 2005)." If that vindicates the cover-friendly Allison, it also vindicates the cover lies of publishers — among whom it's hardly news that airbrushed pretty always wins.

Thank you, Julia Allison! The Internet's best self-promoter has uncovered evidence that Wikipedia founder Jimmy Wales is still girlfriended by Andrea Weckerle, a social-media PR rep he turned to after the messy breakup of his affair with maple-leaf-waving right-wing punditrix Rachel Marsden. We'd heard they'd call things off, but they seem very much the couple here. Allison generously offered not to post the photo, to spare the couple the "recent ... um ... media attention they've endured." Instead, they jumped at the chance for more publicity. We're delighted to hear Wales is not wanting for female companionship, but Weckerle should watch her back around Allison.Wales has edited Julia Allison's Wikipedia entry — and we all know what that can lead to. Can you add to the sum of all human knowledge with a clever, yet printable, caption? If so, leave it in the comments. The best one will become the post's new headline. Friday's winner: theodp for the "$100 million flipper." (Photo via NonSociety)

When you cut through all of the (self-imposed) clutter surrounding Julia Allison—the oversharing, the wacko pictures, the grandiose self-fascination—what you get, fundamentally, is someone who really knows how to get publicity. Today PRWeek (my old employer) interviews Julia on her PR strategy, and you might be surprised to discover she is way more savvy than 90% of the "new media" specialists actually employed in the PR industry. The guiding principle that has taken her this far: "I think that saying yes to things is smarter than saying no to things." See, Julia has actually prospered (in a publicity sense, okay?) by not following the advice of PR agencies:

Mad Men is collecting dust on my DVR queue. There I admit it. I've fallen like three or four episodes behind. It's not that I don't like it. I do! It's wonderful (if slightly, horribly depressing)! It's just that I have so much television to watch for work. And, unfortunately, Mr. Hamm & co., it's not going to get any better. A spate of reality shows—some old, some new—will soon be tumbling out of the gate and into our living rooms. Many of these shows, sadly, feature layabout socialites like Olivia Palermo and Kelly Killoren Bensimon. I've compiled a little rundown of these shows for you after the jump because, well, who doesn't like a Monday listicle.

Cityfile compiled a booklet of Faces at Fashion Week and posted it online so people like you could have your own glamorous little liquid crystal menagerie to admire right at your very own venue of indentured servitude. Look, Carine Roitfeld! The Ronsons! Andre Leon Talley and Kelly Cutrone and two separate Hearsts! And the most startling realization upon clicking and resetting text size enough to read the goddamn thing…

Bay Area-raised biotech heiress Meghan Asha, who now lives in New York and egoblogs for fired Star editor-at-large Julia Allison's NonSociety, appears in an endorsement video for Cisco. The "Digital Cribs" lifestyle shoot has a brief product placement of a Cisco Linksys wireless router. Asha claims that she uses the Linksys for her home Wi-Fi network, which she calls "Geeking Out." Wait for the blooper which shows the whole setup's a fake, 23 seconds in:Click to view

Nonsociety—it's more than a website, it's a way to "Live Differently." Oh, how we laughed at dating columnist Julia Allison's new "lifestreaming" website that repackages her (and her friends') lives—and is thought to be a run-up to some sort of reality show/dating web show/something. (We called it a professional Tumblr!) But when the Terrible Trio started lifestreaming their search for a giant, airy live-work space, our laughter abruptly stopped. Nothing creates envy in a New Yorker like real estate envy. How does a website that doesn't generate any revenue afford it? We did the unthinkable and asked Julia.After the initial pleasantries were exchanged (Julia: "I thought I was off your radar. It was quite peaceful." Sheila: "It was peaceful for me, too."), Julia denied that Bravo, the network said to be producing a reality show starring the Nonsociety girls, was financing the space. But were they looking for a space that is... filmable, let's say? "Let's put it this way," Julia said. " We need office space that is ... unique. Cameras are a part of our everyday lives, and we anticipate significant filming. I will also be living in the space. Mary may be. Meghan owns a place already so she'll simply be working there." But what about the money? "If you look at it logically, most businesses pay about 5-6k for office space for 5-6 people, which is what we have. Add that to what I already pay for my rent ($2,500/month — Ed) and you have a financially sound decision." So, is Nonsociety—meaning the website's investors—footing half the bill? "Yeah, but it's money we've made, not investors." But how does the website even generate revenue? It's sort of impossible. We'd go so far as to say there is no revenue yet. Well, whatever—genius! They are about to score a sweet live-work pad (tax write-off!) and we're not. Fine, JA—you win this round.

Do you live in one of those "second-tier" cities that seems woefully bereft of despicable and/or overprivileged and whatever the case self-promoting social climbing youngs? Ever find yourself reading, say, a blog…and feeling just a twinge or a pang or whatever of envy for New York's thriving industry of microcelebrity manufacture? [JUST SAY NO.] But Kate Carraway, a writer in Toronto reflecting on that lofty matter of Jessica Roy, actually claims she does. "We have no Julia Allison, the current Wired cover star, and centre of much debate on media celebrity; no Sloane Crossley…" [sic] she laments. Nor do they have a Keith Gessen nor an Emily Gould nor even much, like, blow! "The NY media circus is ordered and replenished by an anxious, aggressive, semi-twisted sense of value, but value nonetheless," she writes, calling for "a collective pursuit of something better and more worthwhile." Well, Kate Carraway, if this is what you deem "better and more worthwhile," allow me to get service-y with you for a minute and and share with you an abridged and hastily-told tale of a group of anxious, semi-twisted twentysomethings who tried to do exactly what you aspire to do in their own "lesser" city.