According to Paul Caine, president of the Time Inc. magazine group that includes Entertainment Weekly, the ballpark dollar cost for one of these video units is in the "low teens," although he said the cost may come down before the issue comes out.

In your sweaty Wednesday media column: Bruce Wasserstein winning a dubious race, sports columnists are being eaten by Twitter, a Hunter S. Thompson story, and more!

Left: Andrew Hearst imagines what a shotgun merger between Out and Car & Driver might look like. Right: The work of artist Nate Page, who carves out layers of fashion magazines to "reveal the rainbow of colors behind the images," an artistic style, we're guessing, that's become considerably more difficult now that most glossies have been sliced in half. [Vanity Fair, PSFK]

In your dehydrated Tuesday media column: Sam Zell may be looking for a new business, a discrimination suit against the WSJ, Sharon Waxman has no idea who anyone is, and more!

Yesterday in Norwalk, Connecticut the contents of former Penthouse publisher Bob Guccione's massive former townhouse were auctioned off for charity. Not surprisingly, some of the items in the auction were, uh, different, which somehow caught some potential buyers by surprise.

In your sweltering Monday media column: Reader's Digest is going bankrupt, Ted Nugent loses his journalism gig because he is too hardcore, Dan Rather's madness debated, and Mediaite traffic numbers.

• Another media company falls: Reader's Digest Association, the publisher of Reader's Digest (duh) and a handful of other titles (like Every Day with Rachael Ray), says it will file for bankruptcy protection shortly. [Reuters]
• As you may have heard, things haven't been too well for Harvey Weinstein and his brother, Bob. So what will happen if they don't turn the mini-studio around? "I'll be... making cheap hamburgers, or selling trailers, or refrigerators, or something," says (a refreshingly honest) Harvey. [NYT]
• Fashion mags are looking a bit thin this fall, in case you haven't heard. [WSJ]
• Don't expect the feud between Bill O'Reilly and Keith Olbermann to dissipate: Ratings for both have been up since the war of words began anew. [LAT]
• Comedian Steve Harvey is joining Good Morning America. In related news, comedian Mo Rocca is hosting a web-based show for CBS News. [ABC, NYT]
• District 9 was No. 1 at the box office this past weekend. [ABC News]

Vogue's September issue has 36% fewer ad pages this year, almost exactly as predicted.

Were you thinking that what the Hamptons really needed right now was another magazine with party pictures and "inside info" on cool things to do? No? Well, too bad. The Observer reports there's a new kid on the block called The Hampton Spy. Edited by a former Hamptons editor and Hamptons Style contributor, it bills itself as "a digital publication and community." Most exciting of all: Countess LuAnn de Lesseps has already attended one its parties in the flesh. And you can't do much better than that, can you? [NYO]

In your thrombosis-like Thursday media column: Paul Krugman buys a home, NYT photogs are harassed by crazies, Garrett Graff gets a new job, and men's mag editors speak on abs, and gayness.

When it was announced that Heidi Montag was posing "tastefully" nude for Playboy, it was mildly shocking to imagine her controlling little boy-goblin letting her do such a thing. Now it makes sense — she's not nude in the photos.

In your green shoots-filled Wednesday media column: Vibe's coming back, a "magazine" holds a "launch party," Brian Tierney is unwanted, and Fox Business is unwatched.

• Vibe is rising from the dead. A group of investors led by former cable exec Leo Hindery and its luxury magazine publisher Uptown Media have acquired the magazine. They plan to resurrect the website in a few weeks. [WSJ]
• Laura Ling is shopping a book proposal with her sister, Lisa Ling. [WSJ]
• Twitter was the victim of another denial-of-service attack yesterday. [NYT]
• Facebook is testing out something called "Facebook Lite," which may or may not be a Twitter competitor, depending whom you ask. [ABC News, Guardian]
• CBS had planned to change up this year's Emmy Awards. But then everyone complained, so now it plans to go back to the way it was. [THR]
• A launch party for a new magazine? Could it be? Really? [AdAge]

Vibe magazine could be resurrected, maybe! This could mean jobs. Just imagine.

• All is not well at ABC. The hoped-for comeback of Who Wants to Be a Millionaire? didn't happen and ratings have been so low, the network is now occasionally falling behind Univision. Yes, Univision. [NYT, B&C]
• The owners of Uptown magazine are in talks to acquire Vibe, which shut down in June. What they plan to do with it is anybody's guess. [AdAge]
• Tina Brown's Daily Beast is on the move: She's planning to launch a U.K. version of the Barry Diller-funded website within months. [Telegraph]
• Not every magazine in America is struggling, apparently! [Newsweek]
• Is MTV planning to leave Times Square? Quite possibly. [NYP]

In your motivational Tuesday media column: CNN sensibly bans Lou Dobbs types, Tina Brown spans the Atlantic, America's stupidest magazines flourish, and Times Square is getting .03% less irritating.

It's amazing that in America, people get all uptight when Miley Cyrus poses in a sheet, but in France, 51-year-old Sharon Stone can show off her magnificently-preserved bosom on the cover of a magazine. Stupid Puritans.

Vanity Fair editor Graydon Carter has an interest-free $5.3 million mortgage on his four-story greek revival townhouse in Greenwich Village, courtesy of his sweetheart deal with Condé Nast. What's he pay? Oh, $2,083 a month.

In your sweltering Monday media column: Don Imus may be back in the big(ish) time, one reporter gets arrested in pursuit of Deion Sanders, another reporter narrowly escapes beheading by the Taliban, and you kill photojournalism.

• Two years after he was booted from MSNBC and CBS Radio for making racist comments, Fox Business is now in talks to team up with Don Imus. [LAT]
• Is Hachette selling Elle? The company seems to be hedging. [AdAge]
• Magazine publishers are allowing advertisers to slap their ads just about any place they want these days. They're also planning to keep printing those annoying subscription cards until the end of time. [NYT, AdAge]
• ABC is planning a big programming push for the fall with seven new series set to debut, which is roughly double what NBC and CBS have planned. [USAT]
• CNBC's ratings are down big, in case you haven't heard. [Guardian]
• G.I. Joe was No. 1 at the box office this weekend, grossing an estimated $56 million. Julie and Julia came in second place with $20.1 million. [Variety]