Jennifer Lopez has reportedly sold the US rights to exclusive pictures of her twinset to People for a rumored $6 million, beating the record formerly held by Angelina Jolie and Brad Pitt. Plus, Lopez will also receive an undisclosed sum from OK! for international rights. But why so much moolah for J. Lo? How can her spawn possibly be worth more than The Chosen One (whose baby pics were purchased by People for $4.1 million)? As Flavor Flav and those guys from the Coors Light commercials would say: TWINS!

Jennifer Lopez's last two movies, El Cantante and An Unfinished Life, did only $16m between them at the domestic box office. The singer-actress has ceded the celebrity weeklies, in which her relationship with actor Ben Affleck featured heavily, to younger stars. Her current husband, Marc Anthony, is a relative unknown. So why would pictures of Lopez's forthcoming offspring be worth up to $6m to People magazine? Because box-office appeal, buzz, and spousal synergy are all outweighed by one factor: the soppy readers of celebrity magazines adore pictures of twins. They're worth not merely twice as much; the multiplier is more like two to the power of two. Which means that Angelina Jolie's twins, which benefit from much more famous parents, will smash all records; her last, solo, child brought in $4m.

Two-time Grammy winner Marc Anthony rose to fame with hits like "Te Conozco Bien" and "I Need to Know", but in recent years might be better known for his tempestuous relationship with fellow Nuyorican recording artist Jennifer Lopez.

A former staffer made some allegations about J. Lo's husband, Marc Anthony. Apparently he "is the guy who wants to stay home and play video games all night. He looks like the kind of person that needs to be fed. Food is not a priority. When he eats, he eats pizza and Kentucky Fried Chicken and McDonald's." In response, his rep Blanca LaSalle told New York mag that "Even if that's true, what's wrong with that?" With this simple act, Blanca has trumped Leslie Sloan "It's all bullshit" Zelnick in the "best publicist statement" sweepstakes. Congratulations, Blanca, and condolences, Leslie. We recommend adopting Blanca's line in the future. Actually, it would be great if this was the only thing publicists ever said.

Video Games And Junk Food [NYM]

• MSNBC cancels their Imus-cast. May we tackily say: Told ya! [TV Newser]