This weekend was the most internetty weekend at the movies ever! Everyone got out from behind the glowing friend-box and headed into the scary, cold real world to watch a movie about, well, the glowing friend-box.

The Social Network juggernaut proved itself at the box office, taking the top spot and generating $23 million its opening weekend. With wider exposure, though, came a mushrooming backlash for the Facebook movie, led by two of its journalist friends.

Facebook's revenue has grown astronomically in the last couple years. This is largely attributable to the business savvy of its superstar chief operating officer, ex-Googler Sheryl Sandberg. But don't expect her to give a shit about user privacy.

Not content with doling out $100 million to help Newark schools, Mark Zuckerberg took the next logical step to counteract The Social Network's portrayal of him as a scheming nerd-villain: hiring Cirque du Soleil for a massive PR industry party.

Excited to see The Social Network this weekend? This Taiwanese CGI summary breaks down the Facebook story: It's got bathroom stall sex, and explores the beef between Mark Zuckerberg and the "row-boating wasps" he allegedly stole the Facebook idea from.

It would seem Mark Zuckerberg still hates his iPhone reception: The CEO joined a dis session convened by fellow Facebook executives who find service for the Apple smartphone "so f'ing annoying."

Mark Zuckerberg has received a very serious, very real business overture from rapper Snoop Dogg, who tweeted that he'd like to buy a professional sports team with the Facebook co-founder. Think hard on this, Mark. Snoop is pretty convincing.

He mediates our most intimate relationships. His story will soon dominate movie theaters. And his attitude toward privacy can be downright terrifying. Facebook CEO Mark Zuckerberg is the ultimate in spooky this Halloween — hence this free cut-out mask.

"I don't have a Facebook page because I have little interest in hearing myself talk about myself," says Jesse Eisenberg, who plays Mark Zuckerberg in The Social Network. Fun fact: Jesse's cousin works at Facebook HQ.

It's easy to interpret Facebook CEO Mark Zuckerberg's $100 million donation to Newark schools—officially announced the exact day The Social Network opens the New York Film Festival—as a PR move to counter the film's negative portrayal of him.

Facebook CEO Mark Zuckerberg will appear on Oprah Friday to announce a $100 million donation to help resuscitate Newark's failed public school system. That's a lot of money, even for someone worth $6.9 billion. Talk about some well-timed PR!

David Fincher and Aaron Sorkin's Facebook movie opens next week and the reviews are coming in. Surprisingly (?), stuffy old movie critics seem to think it's, well, brilliant. Let's take a look at what some folks had to say.

Facebook's board somehow distilled a hugely successful strategy from threadbare briefings by CEO Mark Zuckerberg, who explains in this video how he would scrawl all the board's Facebook news on a single sheet of yellow paper.

The forthcoming Facebook movie exists thanks to an embittered co-founder who blabbed about the company's origins. Instant messages from CEO Mark Zuckerberg, below, describe the "dirty tricks" that made the co-founder so angry—and so indiscreet.

Mark Zuckerberg lured a talented chef from Google by offering him the respect he'd been denied. Yet look at the frat-house fare the Facebook CEO has him cooking.

Peter Kafka saw The Social Network and said the film depicts Facebook co-founder Mark Zuckerberg as "an insecure jerk who screws over people." More worrisome: The coke-and-tits scene that made Zuckerberg seem vaguely cool now lacks tits. Damage control time.

Mark Zuckerberg admits in a New Yorker profile that he mocked early Facebook users for trusting him with their personal information. A youthful indiscretion, the Facebook founder says he's much more mature now, at the ripe age of 26.

Before he dropped out of Harvard to build Facebook, Mark Zuckerberg was an officer at the Jewish fraternity Alpha Epsilon Pi, where the scrawny young computer geek had a ferocious nickname, according to a classmate.

A former Washington Post reporter is said to writing a comprehensive profile of Mark Zuckerberg. Comprehensive enough, maybe, to include the old romantic entanglement Zuckerberg just fibbed about. Prepare to do a little more sweating, Mark.

Mark Zuckerberg said society has loosened up about privacy. But the Facebook CEO was talking about his users; now that he's a defendant in a New York lawsuit, Zuckerberg is calling for stronger privacy protections.