Ad Agency Promotes Crime Film by Staging Fake Murder in Elevator and Then Recording People's Reactions
Neetzan Zimmerman · 03/04/13 05:35PMAs part of an ad campaign for Niels Arden Oplev's upcoming neo-noir thriller crime film Dead Man Down, NYC-based marketing firm Thinkmodo decided to see what New Yorkers would do if they happened to stumbled onto a crime in progress — namely, a murder.