Today the NYT takes a crack at reporting on its own finances. But an editor accidentally titles it "Resilient Strategy for Times Despite Toll of a Recession," rather than "A Laundry List of Horrible Mistakes":

In your finally Friday media column: TV Guide wants ads on its cover, Journalism students wake up, Twitter has awards, and old folks will soon be (more) confused:

Colors aren't just for looking at. They're also for making your brain do things! Science has produced a breakthrough new study about how colors can make reporters stop screwing around and get to work:

The Wall Street Journal will never be such a toy to Rupert Murdoch as the mogul's cash-bleeding, score-settling New York Post. But at the moment it does seem an indulgence.

Salacious college gossip site JuicyCampus is going out of business. You'd think collegians would learn to be polite! But here's "cool" blog IvyGate, calling this nice article the "nerdiest story of the day." That's mean:

One way to become the opposite of a respected White House correspondent is to hit up the president for an autograph, then get yanked away by the Secret Service. But uh...a kid made him do it!

In your risible Thursday media column: a new New Yorker publisher, Time Out NY cuts pay (with a pizza party!), Laurel Touby Twitters, and more:

• Lionsgate and the Weinstein Co. filed lawsuits against each other yesterday over distribution rights to the Sundance hit film Push. [THR]
• Shake up at Condé Nast: New Yorker publisher Drew Schutte is out and will be replaced by Condé Nast Traveler publisher Lisa Hughes. [NYP]
• The New York Times Co. is cutting staff at its About.com unit. [Reuters]
• Walter Isaacson has a few thoughts on how to save newspapers. [Time]
• The House has voted to extend the deadline to switch to digital TV. [NYT]
• Katie Couric will be hitting the catwalk during Fashion Week. Yay. [WWD]

Ha, this parody of the NYT's ad for its "weekender" deal is funny because it's true. Who doesn't love the Politics & Socks section? Note to Times: even aged hipsters are mocking you. Not good.

Hah, now even the White House Pool Reports are just obituaries for newspapers. Today's pool report concerns the POTUS' trip to an appropriately over-expensive and quaintly out-of-touch museum.

In your frostbitten Wednesday media column: Time Warner burns billions, the Daily Beast loses luster, alt-weeklies miraculously manage, and more!

• More magazine closures may be on the way at Condé Nast. [NYO]
• Time Warner posted a fourth-quarter loss of $16 billion. [AP]
• Bill Keller says there are "deadly serious" discussions taking place at the New York Times about charging for access to the paper's website. [E&P]
• Obama campaign manager David Plouffe has signed a seven-figure deal with Viking to write a book about last year's presidential election. [AP]
• Thanks to Ron Burkle, Wal-Mart customers can no longer pick up copies of magazines like People, Sports Illustrated and Time. [NYP]
• Jonathan Wald is leaving CNBC. [CNBC]
• Ticketmaster and concert promoter Live Nation are close to a merger. [WSJ]

NYT editor Bill Keller directly addressed questions about the paper's business model today—specifically, about charging for online news, and the possibility of the paper going non-profit. He'll have to decide sooner than he'd like.

In your snowy Tuesday media column: media employees forced to re-apply for their own jobs, failed newspaper execs mumbling, and Ben Stein is unpopular:

The New York Times now considers the mere fact that someone is a Wall Street executive to be a sufficient reason to grant them automatic anonymity in a story. So the neighbors don't find out.

Journalists tend to be liberals because they tend to be educated but not wealthy, and haughty smartasses. So it's no surprise ex-journalists are pouring into Obama administration jobs. Why can't they just admit their fandom?

In your lovely Monday media column: Bill Keller speaks on the NYT's future (it'll be fine!), New York's least fun media Super Bowl party revealed, papers advertise, and more!

Big city newspapers are always going into panic mode after receiving envelopes of white powder that turns out to be harmless. At the Caspar (Wyoming) Star-Tribune, it turned out to be cocaine:

In your dark Friday media column: Every print media company is cutting everything, hipster baby site Babble is clean, and nobody at Davos knows how to save newspapers:

Today is important, because it is the day we get to show what may be, without exaggeration, the single most stupid internal memo ever sent to a newspaper staff. It concerns "productivity."