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There's interesting ad in this week's Advertising Age. (Click on it to enlarge.) It might even be unprecedented, as some have suggested to us. It's from the Daily News, and it touts the tab's dominance over the Post. More New Yorkers read the Daily News, the ad brags. More buy it. It has more ads. Its online audience is growing. A cynic might point out that the accompanying charts aren't nearly to scale, but, even so — and nothwithstanding the atrocious grammar in Point 3 — the claims seem to be entirely true. Which would make, at first glance, this ad seem like endorsement of the News's great success over its rival.

Except for one thing: Its mere existence. When was the last time you saw Coke bragging about its dominance over Pepsi?