Nike uses the Don Imus controversy for an ad campaign it hopes "will spark continued conversation about race in America." And sell sneakers. [AdAge]
Anderson Cooper scurries back to the U.S. from Afghanistan to cover the Virginia Tech shootings. [TVNewser]
The New York Observer invokes Henry James to review Portfolio. The verdict? "Expensive and vapid, glossy, superficial, stale and, above all, safe." [NYO]
In Touch treads on People's turf with a cover story on the shootings at Virginia Tech. But will a real-life human interest story play well on its fluffy celeb-driven pages? [WWD]
Some of Barry Diller's best friends are black. His new friends, on the Internet. [WSJ]
Longtime New York Times Baghdad bureau staffers head back to the U.S.; bureau chief John Burns to assume post in London this summer; replacements arriving imminently. [NYO]
Steve Forbes has no regrets about not selling Forbes to Conde Nast. None at all. Nope. No regrets whatsoever. [NYP, second item]
Rupert Murdoch summons his henchmen for a summit at his ranch in Carmel in May. [Guardian]
