This image was lost some time after publication.

Cosmo, the sassy, sexy source of sex secrets he's too scared to tell you, is going to an incredible amount of effort to promote its August issue: the magazine is trying to break the Guinness World Record for "most people photographed on a beach in a bikini." The old record? 1,010 girls on a beach in Australia, set last year by... Cosmo! Good to see they have a hobby. They need 1,200 "chicks 18-34" to show up on Miami's South Beach next Friday, so start hitchhiking now! You'll get a free Old Navy bikini, "style to depend on available quantity and selection." Unfortunately swimsuit photos appeal primarily to straight men, who don't buy Cosmo anyways, so this is all a big waste of time. After the jump, photos of the last record, which is still perfectly good and pointless if you ask us:

This image was lost some time after publication.
This image was lost some time after publication.
This image was lost some time after publication.

[pics via RightFielders]