♦ Rachael Ray's mammogram is scheduled for tomorrow. And you'll be able to watch it go down if you tune into her show. [NYDN]
♦ The New Yorker just issued its endorsement of Barack Obama. Bet you're really surprised. [NYer]
♦ CNBC hit an all-time record the day the Dow dropped 777 points. [MCN]
♦ ABC's lineup of new shows isn't off to a very good start this season. [THR]
♦ Why Microsoft's ads with Bill Gates and Jerry Seinfeld was a flop and Apple's "I'm a PC" ad has been a success. [AdAge]
♦ Newark's Star-Ledger is hanging on, but barely. [AP]
♦ As the economy turns south, marketers are turning up the volume and going after their competitors. [WSJ]
♦ Donna Tartt is leaving Knopf for Little, Brown. [Galleycat]
♦ The new, ad-covered subway cars... revealed! [NYT]