Yesterday we learned that our national diet is shifting towards cheap, simple meals like tomato soup and Kool-Aid because of the national economic meltdown. But that doesn't mean your tomato-Kool-Aid soup must be boring and plain! Publishers are flooding the market with a new crop of food magazines, just in time for our collective shift from a nation of gourmet snobs to a nation of bony, coupon-clipping scavengers. 2008 saw the publication of 336 food magazines, up by a third from only five years ago. That's probably way more than necessary! Bad move? Here's a market summary: Interest is up. News stand sales and web traffic are both up. But! Ad pages are down. Several big food magazines have already seen double-digit drops in ad pages. And outside industries like travel and home furnishings that advertise in some food magazines are also hurting, and buying fewer ads. So what are publishers doing? Tying new magazines to celebrity chefs, or to the Food Network. Paula Deen! Sandra Lee! Rachael Ray! All big successes, or predicted to be! Other, more mundane cooking titles will surely fall by the wayside over the next year. The future of American food publishing: "Rachael Ray Tells You How To Use Lard To Re-Fry Your McDonalds Burgers To Raise Your Family's Caloric Intake Above Minimal Survival Levels." Mmmm! [WSJ]