More Chicken Won't Save KFC 9.29K Hamilton Nolan 04/19/10 04:45PM Filed to: Fast Food Fast Food Kfc Double down sandwich Chicken Buzz Marketing Money Matters KFC's nasty Double Down sandwich was the buzziest product rollout since KFC's Oprah-sponsored Grilled Chicken fiasco last year—which helped KFC lose $4.9 billion in sales and 1.7 market share points in 2009. This time is different, though. [AdAge]
