Hiding Liquor in Purse Now Fashionable 9.24K Hamilton Nolan 12/27/10 12:21PM Filed to: trendwatch trendwatch Alcoholism Fashion Marketing Liquor Drinking Booze Women Branding The new must-have "ultimate accessory," for ladies: fruity booze, disguised as perfume. "Our point is not drink a lot to be glamorous - it's drink responsibly and in moderation and just be glamorous over all." Ohh, okay. [NYT]