Cinnabon Enters Pizza Game as Domino's Steps Out
![](http://d20hvt89h2l7r8.cloudfront.net/17vz4q0o8my59jpg/c_fit,fl_progressive,q_80,w_636.jpg)
Tired of having to purchase your pizzas and Cinnabon rolls separately? Introducing the Pizzabon.
Currently only available at the Cinnabon "test kitchen" in Atlanta's Cumberland Mall, the Pizzabon — cheese, pepperoni, and tomato sauce on a Cinnabon circle — will be rolled out nationwide if the preview is successful.
As an incentive, free Pizzabons will be handed out to customers this Saturday from 11 AM to 2 PM. Other items being tested at the Cumberland Mall branch include new pastries and sandwiches.
Concerning the menu expansion, Georgia Restaurant Association executive director Karen Bremer told the Atlanta Journal-Constitution, "you've got to innovate to satisfy the demands of old customers and to create some new ones."
![](http://d20hvt89h2l7r8.cloudfront.net/17vz4q0o8b29hjpg/c_fit,fl_progressive,q_80,w_470.jpg)
Incidentally, one company that agrees is Domino's pizza, which is moving beyond its signature food just as Cinnabon joins the fray.
The company today unveiled a new pizza-less logo which aims to reflect Domino's new direction.
"So much of our menu is beyond pizza right now that we feel like we're more than just a pizza place," Domino's chief marketing officer Russell Weiner told AdAge.