*******PRECIOUS SILENCE*******

Lincoln Motor Company has come to its senses and realized that it is far better for everyone if Matthew McConaughey is not allowed to speak. In his new series of ads for the car company, which show him “joining friends for a high-class game of poker,” he “doesn’t say a single word.”

In its next series of ads after this, Lincoln can erase McConaughey’s visual image as well, and in the next series of ads after that, go out of business.

Previously, Lincoln paid Matthew McConaughey to talk to a bull.

[Via Ad Age]