• Harvey and Bob Weinstein are breathing a sigh of relief today. Quentin Tarantino's Inglourious Basterds did better than expected at the box office this weekend, raking in $37.6 million in sales. Not that one good weekend will be enough to lift the studio out of the financial mess it is in. [NYT, THR, WSJ]
• Related: In what may be a first for a movie opening, Inglourious Basterds seems to have benefited by a "crest of tweeting goodwill." [THR]
• Some 48 years after it was first published, Julia Child's Mastering the Art of French Cooking is now No. 1 on the New York Times' best-seller list. [NYT]
• Has the Glenn Beck brouhaha made advertisers skittish about buying commercial time during political shows in general? [AdAge, Politico]
• Jared Kushner's New York Observer is launching a new paper called The Commercial Observer. It's about commercial real estate, naturally. [NYT]
• Magazine newsstand sales continue to suffer, not surprisingly. [AdAge]

Inglourious Basterds opened well! And since the flailing Weinstein Co. had mucho loot riding on this, they are saved! Right? No. Not really.

• Last night's long-delayed premiere of the sixth season of Project Runway—on Lifetime, not Bravo—earned the show its highest ratings ever. [NYT, THR]
• Breathe easy: Anna Wintour's travel itinerary for the fall fashion shows in London, Paris and Milan will not be affected by the recent round of budget cuts at Condé Nast. She'll be staying at the Ritz in Paris, as usual. [NYP]
• The cuts have claimed Condé's supply of coffee stirrers, however. [P6]
• Another member of the Sulzberger clan is joining the New York Times. [NYO]
• News Corp. has been meeting with newspaper publishers to discuss forming some sort of "consortium" to charge people for access to news online. [LAT]
• News Corp. is also in talks to sell its Dow Jones stock market index. [NYT]
• Harvey and Bob Weinstein have a lot riding on the success of Quentin Tarantino's Inglourious Basterds. How is the movie expected to perform at the box office this weekend? Not too bad, per early estimates. [THR]

Reader's Digest reported yesterday that it plans to file for Chapter 11 bankruptcy protection any day now. The firm that Reader's Digest retained back in June to try and restructure the company's debt so it could prevent a bankruptcy filing? Miller Buckfire, the same financial advisory firm now counseling Harvey and Bob Weinstein on how to prevent their media company from going under. [Forbes]

Harvey Weinstein is so desperate for Inglourious Basterds to succeed that he's flogging tchochkes on a tiny invitation-only web site for millionaires. Keep an eye out—you might just spot him on the street wearing a sandwich board.

• Another media company falls: Reader's Digest Association, the publisher of Reader's Digest (duh) and a handful of other titles (like Every Day with Rachael Ray), says it will file for bankruptcy protection shortly. [Reuters]
• As you may have heard, things haven't been too well for Harvey Weinstein and his brother, Bob. So what will happen if they don't turn the mini-studio around? "I'll be... making cheap hamburgers, or selling trailers, or refrigerators, or something," says (a refreshingly honest) Harvey. [NYT]
• Fashion mags are looking a bit thin this fall, in case you haven't heard. [WSJ]
• Don't expect the feud between Bill O'Reilly and Keith Olbermann to dissipate: Ratings for both have been up since the war of words began anew. [LAT]
• Comedian Steve Harvey is joining Good Morning America. In related news, comedian Mo Rocca is hosting a web-based show for CBS News. [ABC, NYT]
• District 9 was No. 1 at the box office this past weekend. [ABC News]

Or so goes today's lacerating NYT piece on The Weinstein Company's fate, "The Weinsteins Scamble to Regain a Golden Touch in Hollywood." Like old Miramax films, it's juicy, exciting, illuminating, and troubling. It also lays their survival strategy bare.

Guest of a Guest has a tip that Harvey Weinstein is trying to sell the Weinstein Co.'s stake in A Small World, a useless "Facebook for millionaires" that the company stupidly invested in three years ago.

Is Harvey Weinstein looking to unload his stake in the failed social network ASmallWorld to raise some much-needed cash? Guest of a Guest received a tip to that effect today, and Gawker reports that a conversation did take place, but no deal was reached: "They were approached by an interested party and were willing to hear what they had to say." Needless to say, feel free to reach out to Harvey if you have any interest in taking over the long-since-faded site. [Gawker, GoaG]

Doug and Paris rekindle their tainted love, Sienna Miller falls for the "Slinky Wizard," Renee Zellweger and Bradley Cooper play grab-ass, Justin Timberlake buys a house in Greenwich, Paula Abdul might head to ABC and Russell Brand seeks new love.

Inglourious Basterds premiered last night in Hollywood, and will open nationwide next weekend. The Weinstein Company is in full PR mode, because August 21 is the weekend that will make or break Harvey Weinstein.

Recently Tina Brown eulogized party-planner Robert Isabell, fondly recalling her decadent Talk launch party he organized in 1999, a party she modestly labeled, "the last social celebration of the pre-9/11 celebrity decade." Now David Carr's offering a sad remembrance.

Bob Weinstein, silent-but-deadly snake-in-the-grass to brother Harvey's raging grizzly bear, is looking for a new assistant. The job is posted anonymously, but we know people who assure us it's him. It, uh... it sounds like a goddamned nightmare.

Who said jobs in the entertainment business are scarce these days? Bob Weinstein, Harvey Weinstein's slightly less volatile brother, is hiring a new assistant. And it sounds like a total blast: "This is a 24/7 job; you will be the only assistant to this executive. You must be available on nights and weekends, and expect to spend long hours in the office." [Gawker]

• More data about the Biggest Television Event Ever™: Some 31 million people tuned into the Jackson memorial on TV, and video sites report that they delivered more than 10 million live streams on Tuesday. [THR, VB]
• One TV person not pleased with all the Jackson coverage: Conan O'Brien, whose new Tonight Show has seen ratings drop as a result. [NYT]
• News Corp. has paid more than $1.6 million to settle court cases involving reporters in Britain who hacked into public figures' cell phones. [Guardian]
• Is Liberty Media going to bail out Harvey Weinstein? Let's hope so. [NYP]
• None of the major media companies appear keen on buying Twitter. [LAT]
• Comedy Central has ordered up a sitcom starring Napoleon Dynamite's Jon Heder, which will be produced by Will Ferrell and Adam McKay. [B&C]
• The title of Michael Moore's new movie: Capitalism: A Love Story. [NYDN]

A couple of months ago, Harvey Weinstein was showing off his slimmer physique, a look he achieved thanks to weight loss guru Dr. Louis Aronne, the author of the diet book, The Skinny. But judging by the pics that Dealbook posted this afternoon from the media mogulfest in Sun Valley, Harvey hasn't been making much time for the good doctor recently. Stress will do that to you, of course, especially when the economy is in the toilet and your peers keep alluding to "depleted cash reserves" and the like. Do note, though, that Disney chief Bob Iger looks as svelte as ever. Getting up at 4:30am every morning to work out isn't much fun, no. But it does keep you in size 30 Dockers. [NYT/Dealbook]

Have the Weinstein brothers done anything lately that doesn't signal a desperate need for cash? Now Bob Weinstein, the less violent and insane half of the pair, is trying to unload his Central Park West duplex for $34 million.

• Is Harvey and Bob Weinstein's film company headed for bankruptcy? That remains unclear, although the Weinstein Co's decision to hire Miller Buckfire to restructure its finances isn't a good sign, that's for sure. [NYT]
• Members of the Boston Newspaper Guild are voting today whether to accept the package of pay cuts proposed by the New York Times Co. [PC]
• Stephen Colbert is broadcasting from Iraq this week. In addition to an interview with the president, Colbert will get a military-style makeover. [NYT]
• Journalists Laura Ling and Euna Lee were sentenced to 12 years of hard labor by a North Korean court late last night. The Obama administration has vowed to keep up its lobbying effort. And in the meantime, employees at Current TV—where both women work—continue to keep quiet about the matter, per instructions from network management. [NYT, AP, NYT]

Things at the House of Harvey haven't been going well, and now it's reported that they've brought in a financing firm to restructure their debt, and figure out how to cover the boat's holes before it fills with water.

This can't be good news for Harvey and Bob: "The Weinstein Company, the studio behind Academy-Award winning film "The Reader," has hired financial adviser Miller Buckfire & Co., LLC to explore possible restructuring or refinancing, according to people familiar with the situation." [WSJ]