So, this is it? This is THE New York Times David Paterson 'bombshell'? The whole thing? There's not a second part that's good? Jesus, New York Times, why didn't you say it was going to be so boring. Wed. Update:

There's a heated turf war going on inside the New York Times over the iPad, pitting print die-hards against people focused on the Times' digital future. The outcome will determine pricing for some marquee content on Apple's tablet.

The New York Times is blowing the whistle on a business reporter who "appears to have improperly appropriated wording and passages published by other news organizations." They identify two plagiarized WSJ articles and allude to "other cases of extensive overlap."

Today, the New York Times' Clark Hoyt used his Public Editor column to address the recent shitshow and rumors surrounding the Times' forthcoming story on New York governor David Patterson. And Bill Keller interestingly called us out in it.

It's Valentine's Day, but what does that mean for the NYT's Weddings & Celebrations? And even more importantly: Gawker Weddings Expert Phyllis Nefler? Nothing but business as usual: a massive hangover, investigative reporting on Facebook, and a Gizmodo writer's wedding.

• More layoffs at the New York Times may be on the way. Uh oh. [Wrap]
• NBC was planning to lose $250 mil. on the Olympics before the games even started. Now it's worried about low ratings/injured athletes, too. [LAT, NYP]
• More bad news for NBC: A poll finds that 69 percent of the people who used to watch Jay Leno have no plans to follow him back to The Tonight Show. [TVG]
• Two-in-one magazine/catalog Lucky has a new publisher. [WWD]
• Movies: The next Twilight installment will consist of two separate movies (everyone gets to pay twice!); Brittany Murphy's final film will hit theaters this summer; and Valentine's Day is expected to top the weekend box office.
• Related: Julia Roberts makes a six-minute appearance in Valentine's Day. That means she was paid about $500,000/minute for her services. [NYM]
• MySpace has clearly seen better times. (Like 2005.) [NYT, LAT, ATD]
• TV: The Ellen DeGeneres Show is staying on NBC, not going to ABC; evil empire Wal-Mart is planning to produce "family-friendly" television programming; and Sarah Palin's fave show, American Chopper, has been canceled, gosh darnit.

The Wrap has what appears to be a secondhand quote from NYT CFO James Follo about new layoffs: "I think we would expect that to be the case, yes." (It's like playing "telephone.") Bill Keller's December sigh of relief: Premature?

the winning entry in a 1897 New York Times reader contest to find a motto that "most aptly" described the paper according to newspaper historian W. Joseph Campbell. The paper stuck with "All the news that's fit to print."

• The New York Times Co. actually turned a profit in 2009. Glory be! [NYT]
• Did you read (or hear about) Playboy's new interview with John Mayer, the one in which he managed to make himself look like even more of an idiot? Mayer's been busy today apologizing for his comments, not surprisingly.
• American Idol's ratings were up big last night. It's the Ellen effect. [TVG]
• Get ready to see ads on magazine covers; it's so happening. [AdAge]
• Another symptom of the times: While Gourmet didn't survive the great magazine meltdown, Food Network Magazine continues to be a big hit. [NYP]
• Since MTV no longer has any connection to music whatsoever, it's changed its logo. The "music television" bit is gone. And the logo has put on weight. [BC]
• The next Spider Man installment—coming July 3, 2012, just in case you happen to have your calendar in front of you—will be in 3D. Naturally. [THR]
• Speaking of things in the far-off future, Tom Cruise has signed on to star in Mission Impossible IV (coming May '11!). And in what will undoubtedly come as the best news you'll hear all week, Celine Dion returns to Las Vegas in '11.

In your blizzardy Wednesday media column: Luke Russert does it the Luke Russert way, the NYT has no iPad comment, a new journalism moneymaking scheme, and David Remnick acts so haughty you'd think he runs America's best magazine or something.

Some of the women in the New York Times story about the gender ratio at UNC—and the horrible things the imbalance makes ladies do—say their quotes were taken out of context and the story has ruined their lives.

The New York Times Co. made money last year! A $20 million profit for 2009. Revenue fell more than 11% in the fourth quarter—but it's declining less than last year. Silver linings! Celebratory year-in-review internal memo below.

Rumors that the New York Times will take down David Paterson have spiraled into a factless, "self-referential frenzy," says the New York Times in a factless, self-referential blog post that adds to the frenzy and clarifies pretty much nothing.

We all know that New York Times fake trend stories are annoying because they are 1) fake, and 2) trend stories. But do not neglect their third worst quality: many are terribly written. Allow us to show you.

Ever since Andrew Wiles solved Fermat's Last Theorem, the greatest intellectual puzzle facing humankind has been: How does The New York Times' "Most-emailed" list work? Science has finally given us the answer!

The New York Times' David Kirkpatrick delivers the shocking and troubling news that Wall Street bankers are so disappointed in Barack Obama that they've started giving money to Republicans. Bankers! To Republicans!

WPIX says the New York Times' resignation-worthy takedown-to-end-all-takedowns of David Paterson will now appear on Wednesday. If it doesn't, we're sure it will come out on Thursday, or maybe Friday. Saturday could work, too. And Sunday's always good.

New York Gov. David Paterson consulted with "key Democratic leaders" over the weekend to discuss either a) his imminent resignation pending a New York Times report that he is a corrupt snuggling swinger or b) just talk about stuff.

After the weekend's blindingly obvious NYT scoop that the police department fudges the crime stats for its own benefit (they showed that on the The Wire like years ago, duh), the question remains: What do New Yorkers "at churches, businesses, community meetings and along the sidewalks on a bitingly cold Sunday morning" think about all this? The paper sent lowly metro reporter and publisher-to-be A "to the" G Sulzberger Jr. to find out, mostly because it was a good excuse to send the kid out on a "bitingly cold Sunday morning." Stay strong, AG. You'll be able to fire all those editors before long.
[NYT]

Gawker Weddings Expert Phyllis Nefler has #GoneSkiing again, leaving me at the Altar(cations) with the NYT's Weddings & Celebrations in my hand. Thankfully, our J-School Embed and onetime weekend editor Hunter Walker did me a solid. Hunter, be fearless.