The Choice of a Fast Food Restaurant Is a Very Meaningful Choice
Fast food restaurants: do you think they're "all the same?" Sure, and I guess human beings are "all the same" too, right? That's what Hitler thought, as well. For the rest of you, who know better, America's fast food establishments beseech you to take into considerations all the important factors relevant to your choice of a casual dining establishment. Once you purchase that McGriddle, there's no going back for a Croissanwich. This choice is forever.
It's racist to assume that a Taco Bell is "just as good" as a Chipotle, or that a Sonic is "pretty much identical" to a Johnny Rockets. You only reveal your own ignorance and should probably keep your mouth shut if you know what's best for you. The WSJ has an excellent rundown of all the ways in which fast food restaurants are distinguishing themselves from their lower class competitors—fast food restaurants. Good fast food restaurants are all now offering "greens" and "frappes" made from fruit that grew on trees at one point in its life cycle; meanwhile, you and your ignorance are eating at the same old burger joint, where the so-called "burgers" are probably little more than ground up cow meat. What with all the books Mark Bittman has written by now, there's no excuse for failing to think about your food in a macrovoracious way these days. You only get one body, unless you're some sort of Robocop.
Arby's Restaurant Group Inc., owned by a group led by private-equity firm Roark Capital, recently launched a new "slicing up freshness" ad campaign that takes aim at Subway, which it claims doesn't slice its deli meats in its restaurants. The commercials feature retired New York City police detective Bo Dietl in front of a Subway meat slicing facility...
In separate research, Arby's also learned that just 44% of fast-food customers know that the chain slices its meat in the restaurants each day while 57% think Subway does.
Until a fellow like Bo Dietl comes along to slap some sense into you, most Americans, even in the year of 2012, still float around like food zombies, just mindlessly consuming the nearest submarine sandwich on fresh baked bread without stopping to ask themselves whether the preservative-soaked deli meat inside was sliced in the restaurant today, or whether it is the same exact meat that was sliced at an earlier time, at a separate location. And then to get the question wrong in a national poll? It is like adding insult the injury you may have already suffered by being thoughtless about when and where your sandwich meat was sliced.
