branding
Employees Promised Raises in Exchange for Tattoo of Company Logo
Neetzan Zimmerman · 05/01/13 09:23AMPepsi Bottles Have a Sporty New Shape and Every Thing Is Different Now
Caity Weaver · 03/29/13 12:24PMWho Should Be The New Face of Twinkies?
Hamilton Nolan · 03/14/13 11:00AMHamilton Nolan · 02/20/13 09:28AM
Does PepsiCo Need a New, Snackier Name?
Hamilton Nolan · 02/18/13 10:00AMIt's a classic American hero story: PepsiCo was flagging, so it did a lot of research in its top secret BEVERAGE LAB, and started spending more money on ads, and now it's doing better. What could be more American than that? High fructose corn syrup water, ads, corporate earnings—it's everything that symbolizes this great nation. But does PepsiCo need even more rebranding in order to achieve its goal of "A Sierra Mist in every hand, and a Frito in every mouth?"
AFL-CIO Tells Non-Union Store 'Unionmade' to Stop With the 'Unionmade' Crap
Hamilton Nolan · 11/30/12 01:15PMEarlier this month we told you about Unionmade, the upscale San Francisco menswear store that sells expensive clothes that are not, in fact, union made. The cherry on top of that particular style-over-substance outrage was the fact that Unionmade's logo bears a suspicious resemblance to the logo of the AFL-CIO. And now, the AFL-CIO's lawyers have sent them an angry letter demanding they change their name and logo.
The Future of Advertising Is More God Damn Buzzwords
Hamilton Nolan · 09/17/12 05:10PMWhat does the Creative digital ad agency world of the future look like? It's not what you might imagine—Mad Men in space suits, leisurely sipping martinis in their flying cars. It's about "thinking as much like a modern newsroom as it does a creative department," according to an Ad Age op-ed by ad guy Ian Schafer. What does that mean in practice? It means using lots and lots more buzzwords—strategically.
'Plain Jane Bandit' Has World's Worst Criminal Nickname
Caity Weaver · 08/03/12 10:23AMHow to Revamp Chuck E. Cheese for Today's Tweens
Max Read · 07/03/12 01:30PMWe learned yesterday that Duncan Brannan, the longtime voice of Chuck E. Cheese, the anthropomorphic character designed to indoctrinate children into belief in fiat money, has been fired from his position. Who will replace him? "The lead singer for the pop-punk bank Bowling for Soup." And Chuck himself?
Don't Let Government Thugs Take Away America's Corn Sugar
Hamilton Nolan · 05/31/12 01:21PMIf you're as American as I assure you I am, don't even look it up, then you can't be limited to just regular old sugar. Regular sugar is white, but "this land is your land" (multicultural). When you get a mighty hunger after driving your pickup truck to the American football games, nothing will hit that "sweet spot" except for some delicious real corn sugar. Whoops, sorry—the government bureaucrats aren't "okay" with that.
'Pepsi... Creates Culture and Embraces Individuality'
Hamilton Nolan · 05/07/12 12:54PMWho Gives a Shit Whether It's Called the 'iPad 3' or the 'iPad HD?'
Hamilton Nolan · 03/06/12 10:53AMPeople Don't Think McDonald's Has Good Food
Hamilton Nolan · 02/20/12 01:15PMWho Owns the Letter 'K': Kardashians, Karl Lagerfeld, or Ku Klux Klan?
Maureen O'Connor · 12/08/11 01:08PMFacebook Has a Terrible New Address
Ryan Tate · 12/06/11 01:25PMIf you were responsible for the world's largest trove of sensitive personal information, what would you name your headquarters address? "4 Trust Lane?" "2 Careful Way?" "1 Gentle Drive?" Those would all be very reasonable branding choices! Instead, the world's most powerful social network, Facebook, went with "1 Hacker Way." Really?
Jihad Against White Coca-Cola Cans Succeeds
Maureen O'Connor · 12/01/11 12:30PMWimps Infest Tech
Ryan Tate · 11/14/11 08:45PMCollege Bans Student for Complaining About Branded Debit Cards
Lauri Apple · 10/13/11 09:12AMCommunity college student Marc Bechtol says he was pulled out of class and then banned from campus all because he disparaged his school's stupid branded debit cards on his Facebook. Marc Bechtol deserves a failing grade in Campus Brand Ambassadorship 101, otherwise known as An Introduction to Selling Out.
Meet the Stoner Who Has Netflix's Most-Wanted Twitter Account
Max Read · 09/19/11 07:57PMNetflix announced this morning that it's renaming its mail-order DVD service "Qwikster." But it seems to have forgotten to check that the Twitter account @Qwikster was available. It wasn't: An affable stoner named Jason has been using it as a personal account for months. "that'sSoEmbracing," he says.